Former Disney Imagineer and MGM Executive Darcy Troy Pollack Joins MUS immersive Board of Advisors 

Former Disney Imagineer and MGM Executive Joins MUS immersive Board of Advisors 

Immersive spatial computing company expands leadership team with entertainment industry veteran Darcy Troy Pollack

NEW YORK — (June 29, 2026) — MUS immersive, the company redefining the next distribution window for film, sports, and entertainment through immersive spatial computing and agile dedicated venues, has appointed Darcy Troy Pollack to its Board of Advisors.

A 30-year veteran of the location-based entertainment (LBE) industry, Troy Pollack advises MUS immersive on experiential strategy, strategic partnerships and the development of standardization and scalability in immersive entertainment as the company continues expanding its next-generation storytelling platform.

“Darcy’s expertise across immersive entertainment, intellectual property strategy, and experiential design makes her an invaluable addition as we continue building the future of cinematic experiences,” says Joel Roodman, Co-Founder & CEO of MUS immersive.

MUS immersive is slated to launch the company’s flagship Celeste immersive venue in New York in Q4 2026, with the expanded network of Celestes planned in 2027. These efforts along with the support of Darcy signal the emergence of a new media category at the intersection of cinema, technology, and live experience.

Prior to joining MUS immersive, Troy Pollack held roles at MGM Resorts, where she launched and led MGM’s immersive group; Walt Disney Imagineering, where she helped establish and lead a new experiences group focused on projects outside the parks; and Sony Retail Entertainment, where she played a key role in developing some of the first themed urban entertainment centers, including Metreon in San Francisco and Potsdamer Platz in Berlin.

Troy Pollack’s career also includes a decade in startups, where she co-founded two retail entertainment concepts, including the construct-a-car experience Ridemakerz. Earlier in her career, she worked in investment banking and entertainment at companies including Goldman Sachs, Warner Bros., and United Talent Agency.

“I’ve always been drawn to experiences that bring people together through storytelling and genuine human connection in physical space. Celeste gives us the opportunity to reimagine hospitality within an immersive cinematic environment—a versatile platform that serves as a true home for community while delivering unforgettable experiences. I’m excited to help guide the company’s vision as immersive experiences continue to fuel the future of entertainment,” said Troy Pollack. 

To learn more about MUS immersive’s expanding leadership, please visit https://modernuprisingstudios.com/team/.

About MUS immersive 

MUS immersive is a next-generation immersive storytelling company, built on the pillars of production & adaptation of IP, immersive screening lounges, and proprietary technology: Celeste Immersive Engine. Working alongside film studios, sports franchises & leagues, and major media rights holders, MUS immersive enables IP owners to extend the lifecycle, audience reach, and monetization of their content through immersive editions & adaptations in full-FOV environments: Celeste Immersive Venues.