X is Shifting to Video-First Platform: CEO Linda Yaccarino

X is Shifting to Video-First Platform: CEO Linda Yaccarino

VoM News Desk | March 15, 2024 | 11:57 PM IST | Social Media | Follow on Google News

X is Shifting to Video-First Platform: CEO Linda Yaccarino

X is Shifting to Video-First Platform: CEO Linda Yaccarino

X (formerly Twitter) reports significant year-on-year growth in video consumption, affirming its shift towards a video-centric platform. CEO Linda Yaccarino underscores the platform’s ascent in the video domain, echoing owner Elon Musk’s vision of prioritizing video content.

Impressive Metrics

X Data reveals a 35 percent increase in video views year-on-year, indicating a substantial surge in video engagement. Moreover, the platform records a 17 percent rise in total time spent watching videos, highlighting sustained user interest in video content.

Platform Evolution

With four out of five user sessions now involving video consumption, X solidifies its position as a video-first platform. Musk’s strategic focus on enhancing video features has led to significant milestones, including extended video upload limits for premium subscribers and the introduction of live video support, aligning X’s capabilities with industry competitors.

Expanding beyond video-centric initiatives, X is innovating in other areas, such as enhancing security features through passkey support for Android users, following its successful implementation on iOS earlier this year. This advancement enables users to adopt biometric logins for enhanced account security and convenience.

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