Big League Chew Announces New Licensing Partners

VoM News Desk | May 19, 2026 | 05:38 AM IST | Breaking News, Press Release | Follow on Google News

Big League Chew Announces New Licensing Partners

Core Nutritionals, Frost Buddy, Junk Ball, Pulse Trading Cards, and Wilson Added as Official Licensing Partners, While New Era Expands Capsule Collection

ROCHESTER, N.Y. (May 18, 2026) — Big League Chew announced today new licensing partners ahead of the 2026 Licensing Expo in Las Vegas, unveiling an expanded portfolio of officially licensed products across sports equipment, headwear, nutrition, drinkware, trading cards, and more. The announcement reflects the brand’s continued growth beyond gum, bringing its iconic characters, flavors, and the spirit of the game to new categories and a new generation of fans, as Big League Chew continues to expand its licensing program in partnership with IMG Licensing.

New partners include Core Nutritionals, Frost Buddy, Junk Ball, New Era, Pulse Trading Cards, and Wilson, while New Era will expand on its existing collection. This adds to a group of existing partners that include Ford Gum, Ryno Sports, Boston Scally, National Bobblehead Hall of Fame, Old World Christmas, and Rasta Imposta.

“Big League Chew has always lived where baseball culture and everyday fun intersect, and these partnerships are the next chapter of that story,” said Brian Bailey, CEO of Big League Chew Properties. “From the dugout to the backyard, from headwear to trading cards, we are meeting fans where they are and giving them a new way to experience Big League Chew that feels authentic to who we have always been. The brand our fans grew up with is growing up with them.”

The partners include:

• Core Nutritionals — CORE Nutritionals x Big League Chew brings iconic dugout flavor to the sports nutrition category through a new licensing partnership launching across multiple CORE Nutritionals products. Inspired by fan-favorite Big League Chew flavors, including Big Rally Blue Raspberry, Grand Slam Grape, Punch Out Pink Lemonade, Swingin’ Sour Apple, and Outta Here Original, the collaboration debuts with HYDRATE electrolyte drink mix, delivering authentic Big League Chew flavor to hydration and performance nutrition. Additional product launches and flavor collaborations from CORE Nutritionals are planned throughout 2026. Available this summer at DICK’S Sporting Goods and at corenutritionals.com.
• Frost Buddy — Frost Buddy’s Big League Chew collection brings the dugout’s favorite gum to life on premium drinkware. Each Bottle Buddy pops with bold, Big League Chew-flavor-inspired artwork that feels like a throwback to Little League summers. Durable stainless steel and built for daily adventures, it’s the perfect mix of nostalgia, color, and Frost Buddy functionality coming this Summer to Dick’s Sporting Goods and FrostBuddy.com
• Junk Ball — The Junk Ball x Big League Chew Wild Pitch Collectible Balls bring big-league flavor to backyard play. Each ball is styled after a fan-favorite Big League Chew flavor, blending Junk Ball’s signature ball styles with bold, gum-inspired graphics. Players can learn to throw knuckleballs, sinkers, risers, and more, with every ball including a matching collectible sticker featuring official Big League Chew character art. Available exclusively at Dick’s Sporting Goods.
• New Era — Building on the success of past collections with Big League Chew, New Era is adding additional MLB / MiLB / College x Big League Chew capsules this year that burst with ballpark nostalgia and bold flavor. Inspired by fan-favorite shreds like Outta Here Original, Slammin’ Strawberry, Wild Pitch Watermelon, and Ground Ball Grape, this cap lineup brings iconic taste to standout street style. Each design captures the playful energy of the dugout with vibrant color hits and unexpected details. It’s a fresh twist on classic baseball culture.
• Pulse Trading Cards — Pulse Trading Cards is creating the first-ever Big League Chew trading card collection, bringing the iconic brand into the hobby for the first time. Available in Blaster, Mega, Hobby, and Value box configurations, the set blends today’s biggest baseball stars and top prospects with classic Big League Chew nostalgia. Collectors will find BLC characters, flavors, and throwback-inspired designs alongside baseball fan favorites like Paul Skenes, Nick Kurtz, Konnor Griffin, and more.
• Wilson — Wilson and Big League Chew® partnered to introduce three new A2000® infield gloves, bringing back the bubble-blowing ballplayer in all of us. The Big Rally Blue Raspberry™ A2000® 1786 rocks Buffed Pro Stock® Leather and Sky Blue accents, the Swingin’ Sour Apple™ A2000® 1786SS features Neon Green SuperSkin™, and the Ground Ball Grape™ A2000® 1786 boasts Purple Pro Stock® leather. Wilson’s Bold Logos, outlined in Yellow and Blue, mirror the Big League Chew® signature Stay Fresh Pouch. All products are available on wilson.com. 

The licensing announcement builds on the brand’s strong start to 2026. In March, Big League Chew unveiled the Big League Crew, a roster of ambassadors that reflects the full breadth of the sport today, including youth baseball icon and professional women’s baseball player Mo’ne Davis, Savannah Bananas dancing umpire Vincent Chapman, MLB Play Ball Ambassador Coach Ballgame, professional softball player Jocelyn Alo, and professional women’s baseball Team USA star and Banana Ball Firefighters Head Coach Val Perez. Big League Chew will also be activating at the 2026 MLB All-Star Game in Philadelphia with Jomboy Media. In 2025, Big League Chew debuted Grand Slam Grape featuring Aaron Judge and benefiting Judge’s All Rise Foundation.

Big League Chew’s exclusive licensing agent is IMG Licensing and will be at the Licensing Expo, May 19-21, in Las Vegas as part of IMG’s Booth (G-142).

Release Images

About Big League Chew

Born in the bullpen in the summer of 1977, Big League Chew was the brainchild of Portland Mavericks pitcher Rob Nelson. After perfecting his shredded bubble gum product with the help of teammate Jim Bouton and 13-year-old batboy Todd Field, Big League Chew officially hit shelves in 1980 and has been a fan favorite in dugouts and ballparks across America ever since. Known for its colorful pouch and playful spirit, the iconic shredded bubble gum has become a symbol of pop culture and youthful nostalgia, selling over a billion pouches worldwide. Today, the brand continues to grow beyond the gum aisle, with licensed products spanning apparel, snacks, collectibles, and more. Follow Big League Chew on Facebook, Instagram, LinkedIn, TikTok, and X.

VoM News Desk

VoM News is an online web portal in jammu Kashmir offers regional, National & global news.