Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment

Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment
Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment
Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment
Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment

Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment

Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment

Royal Stag Extends ICC Partnership, Strengthens Cricket Commitment

Key Highlights:

  1. Royal Stag renews its partnership with the ICC until 2027.
  2. Partnership kicks off with the ICC Men’s T20 World Cup in the West Indies and USA.
  3. The brand continues its ‘Live It Large’ philosophy, engaging millions of cricket fans globally.

Seagram’s Royal Stag has extended its association with the International Cricket Council (ICC) for four more years, solidifying its commitment to cricket and its global fan community. This partnership, which will run until the end of 2027, begins with the ICC Men’s T20 World Cup in the West Indies and the USA.

This extension follows a successful five-year collaboration from 2018 to 2023. Cricket has been a key consumer engagement pillar for Royal Stag, helping the brand resonate with millions of cricket fans worldwide through its association with top cricketers like Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav. The partnership has seen large-scale campaigns such as #ItStartsWithYou, #InItToWinIt, and #LargeHumaaraHai, driven through comprehensive media amplification, digital engagement, innovative technology, and unique fan experiences, all aligned with the brand’s ‘Live It Large’ philosophy.

Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, stated, “Royal Stag has always stood by its brand philosophy of ‘Live it Large,’ inspiring people to dream big and shape their own destinies. Our journey with cricket began in 2000, and we have since strengthened our association with the sport, making a significant impact on cricket fans across the country. We are thrilled to renew our partnership with the ICC, enabling us to continue delivering ‘Live It Large’ experiences to dedicated cricket fans everywhere.”

Anurag Dahiya, ICC Chief Commercial Officer, added, “The ICC is delighted to extend its partnership with Royal Stag for another four years. Partnering with a global leader like Royal Stag allows us to work together on redefining the fan experience and bringing people closer to the game than ever before.”

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