Bisleri International and TERI School Launch Pioneering Study on Water Credits

Bisleri International and TERI School Launch Pioneering Study on Water Credits
Bisleri International and TERI School Launch Pioneering Study on Water Credits
Bisleri International and TERI School Launch Pioneering Study on Water Credits
Bisleri International and TERI School Launch Pioneering Study on Water Credits

Bisleri International and TERI School Launch Pioneering Study on Water Credits

Bisleri International and TERI School Launch Pioneering Study on Water Credits

Bisleri International and TERI School Launch Pioneering Study on Water Credits

Key Highlights:

  1. Bisleri International partners with TERI School of Advanced Studies to launch “Water Credits: Impact-Adjusted Virtual Water Footprint”.
  2. The study aims to create a framework for water credits, promoting sustainable water management similar to carbon credits.
  3. Bisleri, a water-positive company, replenishes more water than it extracts, demonstrating a strong commitment to environmental stewardship.
  4. The study’s findings will be shared with the Government of India to facilitate the development of water credits.

Introduction to Water Credits:
Bisleri International, a leader in India’s mineral water market, has collaborated with TERI School of Advanced Studies to introduce a groundbreaking study titled “Water Credits: Impact-Adjusted Virtual Water Footprint”. This initiative marks a significant step towards sustainable water management in the beverage industry.

Objectives and Importance:
The study aims to establish a framework for water credits, akin to carbon credits, tailored to the unique needs of water conservation. Unlike carbon emissions, water savings necessitate a localized approach, considering factors such as rainfall and consumption at a watershed level.

Statements from Key Leaders:
Angelo George, CEO of Bisleri International, expressed pride in the company’s water-positive status, stating, “We replenish more water to the ground than we extract. This study will drive the realization of water credits as a practical solution.” He also acknowledged the contributions of Prof. Dr. Arun Kansal and Garima Kaushik from TERI School of Advanced Studies in developing a versatile toolkit to estimate the water footprint across various industries.

Study Findings and Government Collaboration:
The study evaluates the beverage industry’s overall water footprint, providing a comprehensive understanding of water consumption across its value chain. These findings will be shared with the Government of India to facilitate discussions and develop a framework for water credits.

Commitment to Sustainability:
Emphasizing the importance of sustainable practices, George highlighted India’s increasingly stressed water resources. The establishment of water credits is seen as crucial to alleviating pressure on these resources, aligning with the Prime Minister’s ‘Lifestyle for Environment’ (LiFE) initiative launched last year.

Conclusion:
Bisleri International’s commitment to sustainable practices and environmental conservation underscores its leadership in promoting a greener, water-positive future. This pioneering study sets a benchmark for the beverage industry and beyond, demonstrating a collaborative effort towards safeguarding water resources for future generations.

References from BusinessWireIndia

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