Sonalika Tractors Achieves Record Market Share and Sales Growth in January’24

Sonalika Tractors Achieves Record Market Share and Sales Growth in January'24
Sonalika Tractors Achieves Record Market Share and Sales Growth in January'24
Sonalika Tractors Achieves Record Market Share and Sales Growth in January'24
Sonalika Tractors Achieves Record Market Share and Sales Growth in January'24

Sonalika Tractors Achieves Record Market Share and Sales Growth in January’24

Sonalika Tractors Achieves Record Market Share and Sales Growth in January’24

Sonalika Tractors Achieves Record Market Share and Sales Growth in January’24

India’s leading tractor export brand, Sonalika Tractors, has marked a significant milestone by achieving its highest-ever overall market share of 15.6% and clocking 9,769 tractor sales in January 2024. This accomplishment not only positions Sonalika as the ‘Pride of India’ at the global level but also establishes it as the sole tractor brand to demonstrate positive sales growth in the Indian tractor industry, surpassing the industry performance by overcoming a -14.8% estimate.

Empowering Farmers with Innovative Technologies

Sonalika’s commitment to farmer prosperity is evident through its continuous efforts to provide cutting-edge solutions. The company consistently upgrades its heavy-duty tractor range with modern technologies, including powerful yet fuel-efficient engines, intelligent 5G hydraulics, and the largest multi-speed transmission options. These innovations empower farmers with a wide array of choices to optimize their farming practices and enhance productivity.

Reformative Steps for Customer Satisfaction

In addition to technological advancements, Sonalika has taken reformative steps to ensure customer satisfaction. The introduction of a 5-year warranty on its heavy-duty tractor range and transparent showcasing of tractor prices on its website are measures that have yielded positive results for the company. Raman Mittal, Joint Managing Director, International Tractors Limited, expressed his satisfaction with the company’s outstanding performance in January’24, highlighting the notable market share gain of 2.3 percentage points.

As the agricultural sector evolves, Sonalika remains committed to addressing region-centric needs and promoting maximum farmer prosperity. The company is poised for further success in 2024, with plans for new product launches that cater to diverse farmer requirements across the country.

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