4 Ways to Optimize for Zero-Click Searches

4 Ways to Optimize for Zero-Click Searches

Zero-click searches are when a user gets the information they need directly from Google. No clicks to a site required (hence, the name). While this can be helpful for searchers, it’s kind of annoying for businesses. You’re creating the content supplying featured snippets, AI Overviews, and more—but you’re not reaping any of the rewards in the form of clicks…not cool.

If you’ve seen traffic from search engines decrease over the last year, this is probably one of the reasons. (Among others, but I digress.)

So what’s the solution? You can optimize your content to get found in zero-clicks searches. It’s not necessarily going to help you drive a bunch more direct traffic, but it can help you build awareness and drive latent traffic.

This SEO expert shares his insights on how zero-click searches are impacting businesses, what to do about it, and how to measure results—it’s really illuminating and has some great, actionable tips!

Get the ways to optimize for zero-click searches here >>

Google Ads can help you capture search traffic and make up for some of those organic losses. Make sure your ads are performing super well by running our Free Google Ads Grader.

6 Easy Ways to Personalize Your Marketing

Have you ever gotten the perfect ad at the perfect time? You look at it and you’re like “did my phone hear me say I wanted that?” Sometimes, it can be kind of creepy. But most of the time, it’s pretty amazing.

Personalizing your marketing—whether it’s through messaging, targeting, or more—can help you win over new customers. (71% of people expect personalized marketing, after all.)

The best news: These strategies are accessible for businesses of any size and can be done pretty easily. Our senior copywriter Rob Glover shares what you need to know about personalized marketing, guidelines to keep in mind, and actionable ways to get started.

Get 6 ways to personalize your marketing without looking like a creep >>

10 Irresistible Text Promotions to Engage Your Best Customers

Looking for a marketing channel that puts your promotions directly in front of potential customers? Then text promos are the way to go. If you’re ready to get started with text promotions, we’re breaking down 10 of the best you can try.

Check out the best text promos here >>

How to Create a Winning Social Media Strategy (+Template)

You probably already know that social media is another really great way to reach and engage with your audience where they’re spending tons of time. But developing a successful social media strategy can be a challenge. That’s why we created this guide—with a free template—so you can make it a little easier.