
The WAGs of Athletes Dominating Fashion in 2025
- Victoria Beckham is the most fashionable WAG, with big-name brand deals and multiple Fashion Week appearances.
- Taylor Swift generates 3.2M fashion-related searches, making her the most talked-about WAG for style inspiration.
- Alix Earle has landed 50 brand deals, making her one of the most in-demand names in fashion.
A recent study by Kaiia analyzed global search trends to determine the most fashionable WAGs. The research examined how often people searched for terms like “[Celebrity] outfit” and “[Celebrity] fashion,” alongside the number of brand collaborations and Fashion Week invitations each has secured. Rankings were based on overall search interest, industry influence, and presence at fashion’s biggest events.
1. Victoria Beckham – Fashion designer & former Spice GirlVictoria Beckham, wife of soccer icon David Beckham, ranks 1st among the most fashionable WAGs. With over 1.3 million fashion-related lookups, brand collaborations, and 18 Fashion Week invitations, she remains an influential name in the fashion industry.
2. Taylor Swift – Global pop star & partner of NFL player Travis KelceTaylor Swift ranks 2nd, attracting more fashion-related attention online than any other name on the list. She’s secured 22 brand deals and Fashion Week appearances, making her one of the most stylish celebrity WAGs.
3. Simone Biles – Olympic gymnast & wife of NFL player Jonathan OwensSimone Biles ranks 3rd and leads in outfit-related searches – nearly 20 million people have looked up her style. With 18 brand deals and consistent Fashion Week invitations, the Olympic gymnast stands out as one of the most fashionable WAGs.
4. Gisele Bündchen – Supermodel & former partner of NFL quarterback Tom BradyGisele Bündchen ranks 4th. She’s participated in more Fashion Weeks than anyone on the list, with 25 invitations. Her 15 brand deals and decades-long modeling career place her among the 5 most fashionable WAGs.
5. Chanel Iman – Model & fiancée of NFL player Davon GodchauxChanel Iman ranks 5th. With 20 brand collaborations and 12 Fashion Week appearances, her résumé includes campaigns with Gucci, Victoria’s Secret, and Ralph Lauren, making her one of the most influential WAGs in the fashion industry.
6. Georgina Rodríguez – Influencer & longtime partner of footballer Cristiano Ronaldo Georgina Rodríguez ranks 6th with 12 brand partnerships and 12 Fashion Week appearances. She maintains strong online visibility through high-profile fashion events, making her a known name in the industry.
7. Alix Earle — Influencer & partner of NFL player Braxton BerriosAlix Earle ranks 7th, with the highest amount of brand deals among the most stylish WAGs. She’s secured 50 collaborations, making her one of the most marketable WAGs on the list.
8. Olivia Culpo – Former Miss Universe & fiancée of NFL player Christian McCaffreyOlivia Culpo ranks 8th. The model captures 36K monthly style-related searches. With 6 brand deals and 8 Fashion Week appearances, she’s built a strong presence in the fashion world.
9. Hailee Steinfeld – Actress, singer & rumored partner of NFL quarterback Josh AllenHailee Steinfeld ranks 9th. With 12 brand collaborations, 2K monthly searches, and 6 Fashion Week appearances, she remains consistently on the fashion radar of both the public and top-tier brands.
10. Brittany Mahomes – Fitness entrepreneur & wife of NFL MVP Patrick Mahomes
Brittany Mahomes rounds out the top 10 and ranks second in overall online fashion engagement, with nearly 300K people checking out her style monthly. With 5 brand partnerships and a Fashion Week appearance, she quickly took the top position among the most fashionable WAGs.
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