Super Bowl 2026 Survey Of 3,000 NFL Fans

Super Bowl 2026 Survey Of 3,000 NFL Fans

Super Bowl 2026 Survey Of 3,000 NFL Fans: The Most Wanted Halftime Show Headliners Revealed (Taylor Swift, Adele, Billie Eilish & more)

The excitement over Kendrick Lamar’s Super Bowl LIX halftime show has just settled, yet discussions are already ramping up about the next halftime show headliner for Super Bowl LX in Santa Clara, California.

For that reason, VegasInsider.com has analyzed the answers of 3,000+ NFL fans who had been asked about their preference for the 2026 Super Bowl halftime show headliner. 

According to a survey of 3,000+ NFL fans:

• Taylor Swift turned out to be the most wanted headliner for the 2026 Super Bowl halftime show (12.01% of votes), followed by Adele (10.12% of votes) and Billie Eilish (8.95%)
• When looking at all the NFL fandoms, once again, Taylor Swift was the most popular choice for the 2026 halftime show headliner by the most fandoms – 9 – including the 2025 finalists, Kansas City Chiefs as well as the fans of the 2025 Super Bowl champions, Philadelphia Eagles (all the fandoms that had Swift as their #1 choice: Cleveland Browns, Detroit Lions, Houston Texans, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New England Patriots, Philadelphia Eagles & San Francisco 49ers) 
• When taking demographics data into account, Adele (12.86% of votes) was the #1 most wanted 2026 headliner by female respondents, while Taylor Swift (11.42% of votes) was the most wanted headliner by male respondents
• When looking at different age groups and their #1 choice for the 2026 Super Bowl halftime show headliner: 18-24 chose 21 Savage (20.63% of votes), 25-34 also chose 21 Savage (14.94% of votes), 35-44 chose Taylor Swift (12.93% of votes), 45-54 chose Red Hot Chili Peppers (10.679% of votes) & 55+ chose Taylor Swift (18.53% of votes)
• Taylor Swift was also the most popular choice in the most US states – 12 states had Swift as their #1 choice for headlining the 2026 halftime show (Arkansas, California, Florida, Kansas, Kentucky, Massachusetts, Michigan, Minnesota, Missouri, New York, Pennsylvania & Texas) 

You can see the top 10 most wanted headliners for the 2026 Super Bowl halftime show below. To see interactive maps and searchable tables showing the most wanted 2026 headliners by all the NFL fandoms and all the US states in detail, please have a look here:

• The survey was conducted at the end of January 2025 through an external survey provider with a sample size of 3,005 respondents – NFL fans based in the United States representative of the US adult population
• All research conducted adhered to the MRS Codes of Conduct and ICC/ESOMAR World Research Guidelines