MoneyHero and Coinbase Jointly Publish Pulse of Crypto — Singapore 2025 Survey Report
- 61% of finance-forward Singaporeans hold cryptocurrency
- Trust emerges as primary factor in exchange selection, outranking fees
- 58% of crypto-curious Singaporeans prefer holding crypto over trading
- 42% of holders have been invested for >2 years.
SINGAPORE, Nov. 20, 2025 (GLOBE NEWSWIRE) — MoneyHero Limited (NASDAQ: MNY) (“MoneyHero” or the “Company”), a leading tech- and AI-powered personal finance aggregation and comparison platform and a digital insurance brokerage provider in Greater Southeast Asia, today jointly published the Pulse of Crypto — Singapore 2025 survey report with Coinbase Global, Inc. (NASDAQ: COIN).
The survey examined crypto ownership, attitudes and market maturity in Singapore. It surveyed 3,513 active retail investors and members of the wider crypto-curious public in Singapore between 15–19 August 2025. The findings indicate an expansion of participation in Singapore and identify opportunities for growth through improved education, trust-building measures and broader market participation.
Highlights
- 61% of respondents reported holding crypto during the survey period, indicating that crypto participation has moved beyond niche but is becoming part of retail finance in Singapore.
- The average self-reported portfolio allocation to crypto was 6–12%, indicating interest with limited risk appetite.
- HODL bias persists: 58% of respondents identified as “long-term holders” and 22% as “active traders”, indicating a preference for longer holding periods.
- When choosing exchanges, trust ranked highest (65%), followed by fees (42%), underlining the importance of regulated, onshore platforms for Singapore-based users.
- Most respondents learned about cryptocurrency through social media (62%), highlighting accessibility alongside a risk of misinformation.
The next chapter of cryptocurrency in Singapore
The report suggests that Singapore’s cryptocurrency market has entered a new phase of maturity: ownership is more common, allocations remain cautious, and trust factors outweigh fees in platform selection. At the same time, education gaps, volatility concerns, and reliance on social media present vulnerabilities. These conditions create both opportunities and responsibilities for stakeholders to support informed participation.
To support responsible development, the report outlines three priorities for Singapore’s financial and crypto ecosystem:
- Education: Implement targeted initiatives to close knowledge gaps and reduce reliance on social media as a primary source of information, including balanced content on risks, fees and product features.
- Trust: Platforms should emphasise security, transparency, and compliance with applicable regulations to reinforce consumer confidence.
- Growth: With broader adoption, focus on inclusive access, diversified participation and responsible long-term allocation consistent with individual risk tolerance and regulatory compliance.
Access to the full report
The full report is available on SingSaver website. Readers should review the report’s risk warning statement, methodology and limitations when interpreting the findings.
Rohith Murthy, CEO of MoneyHero, said: “We are excited to work with Coinbase, the global cryptocurrency exchange with operations in Singapore and regulated by MAS. The Pulse of Crypto — Singapore 2025 survey report provides timely, data-driven insights into consumer sentiment on digital assets. As interest grows, objective market data supports product design, consumer education and constructive regulatory dialogue. This joint survey brings together MoneyHero’s leadership in digital acquisition across Southeast Asia with Coinbase’s industry expertise to support understanding and public dialogue around emerging asset classes, reflecting our commitment to financial literacy and transparency.”
Hassan Ahmed, Country Director, Singapore for Coinbase, said: “Our joint survey with MoneyHero continues to validate the maturation of Singapore’s cryptocurrency market. Coinbase is on a mission to increase economic freedom, by bringing 1 billion people into crypto and that begins with being the most trusted and compliant exchange in the market. As we deepen our position in Singapore, we remain committed to providing high-quality educational resources that help people make informed decisions. Detailed knowledge and understanding of the market is essential, and it is encouraging to see that these priorities reflected in the data.”
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