
Lolab-Valley Wins Best Offbeat Destination-Award-2023: A Hidden Gem in North Kashmir Recognized for Pristine Beauty.image/Kashmir port
Lolab-Valley Wins Best Offbeat Destination-Award-2023: A Hidden Gem in North Kashmir Recognized for Pristine Beauty
The Lolab Valley, situated in the Kupwara district of north Kashmir, received the prestigious Best Offbeat Destination Award 2023 during a ceremony organized by Outlook Traveler Magazine in Delhi on Thursday.According to a post on X by Outlook Traveller Magazine, the Lolab Valley is hailed as an ideal offbeat destination, surrounded by pristine landscapes, apple orchards, and meandering rivers.
The magazine highlighted its untouched beauty and tranquility, labeling it as a hidden gem in India.Dr. Syed Abid Rashid Shah, the Secretary of Tourism, expressed his delight at the recognition, describing it as a commendation of the Jammu and Kashmir government’s efforts in promoting offbeat destinations.
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He emphasized that this accolade would boost similar offbeat destinations across the region. The tourism department’s strategy for the year has focused on showcasing offbeat destinations with significant tourism potential.
The aim is to shed light on places that have been previously untapped, thereby facilitating the spread of tourism growth to lesser-known areas across Jammu and Kashmir.
Dr. Shah further stated that the acknowledgment of such offbeat destinations opens up new opportunities for local communities to maximize the benefits of tourism in a sustainable manner.
The recognition not only showcases the beauty of these hidden gems but also encourages the development of these destinations while ensuring the well-being of the local populace.
The recognition not only showcases the beauty of these hidden gems but also encourages the development of these destinations while ensuring the well-being of the local populace.
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