
Daybreakers Announces 2025 “Have Fun, Be Nice” Tour
Daybreakers, the pioneering sober dance and social wellness movement, announces the launch of its Have Fun, Be Nice Tour – a sweeping global campaign with over 100 stops across 20+ cities. Kicking off this spring, the tour reclaims morning culture as a space for joy, play, and connection, meeting a cultural moment marked by deep social disconnection and the rising need for intentional community.
Rooted in Daybreaker’s founding belief that dance floors can be sacred spaces, the Have Fun, Be Nice Tour invites communities to gather for early-morning dance parties filled with music, breathwork, self-expression, and celebration – without a drop of alcohol. In a year defined by political polarization, artificial intelligence, and a worsening loneliness epidemic, Daybreaker offers an alternative: a joyful commons built on real-world connection.
Tour dates span major cities including New York, Los Angeles, San Francisco, Miami, London, D.C., Philadelphia, Seattle, and Denver – with pop-up experiences everywhere from Flatiron rooftops to the Amazon River. Select dates will feature Daybreaker’s new event formats Coffee Club (centered around breathwork and a coffee social) and Heatwave, a monthly sauna rave at Othershipin Manhattan.
Daybreaker was born in Brooklyn in 2013 with a single idea: to build community through dance, intention, and joy – without the influence of alcohol or nightlife culture. Since then, the grassroots movement has grown into a global community with over 500,000 members across 60 cities and counting. Their dance floors have taken over venues ranging from the top of One World Trade Center to the White House lawn, the Pyramids of Giza, Red Rocks Amphitheatre, and even Antarctica.
Following a sold-out 10-Year Anniversary Tour, the team behind Daybreaker has expanded their mission with new programs, ventures, and a bold vision for the future of social connection:
• The Purple Tour (2024): A 40-stop campaign to increase voter turnout through music and movement, featuring guests like Lil Jon, Quavo, and Bill Nye.
• Belong Center (2024): A newly launched nonprofit addressing the loneliness epidemic through in-person community circles, public activations, and the Yellow Jackets app—an easy-to-use tool encouraging everyday acts of social connection.
• Secret Soho (NYC): A 3-month, invitation-only popup social club featuring candlelit jazz, wellness rituals, and surprise appearances from the likes of Esther Perel, Sergey Brin, and the Hamilton cast.
• DAYBREAKER x PARCH: A new non-alcoholic beverage collaboration extending the mission into consumer products rooted in wellness and community.
• Wow It’s Now: A low-profile but high-impact travel concept merging deep nature, culture, and intergenerational leadership, with recent trips to the Amazon and the Pyramids.
Daybreaker is leading the charge in defining what social wellness looks like in 2025. With a majority-female, minority-led team and zero outside investors, Daybreaker remains grounded in its values: celebrating community over consumption, prioritizing local artists and independent venues, and offering spaces where self-expression and safety go hand in hand.
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