American Pop Star Beyoncé Acquires Full Ownership of SirDavis Whisky Brand from LVMH

American Pop Star Beyoncé Acquires Full Ownership of SirDavis Whisky Brand from LVMH

Paris, August 10 [VoM News]: American pop star Beyoncé has acquired full ownership of the SirDavis whisky brand after French luxury goods company LVMH sold its stake in the venture, the company confirmed on Monday.

LVMH did not disclose the financial details or terms of the transaction.

Beyoncé and LVMH launched the SirDavis whisky brand in 2024 as part of a growing trend of collaborations between luxury companies and high-profile celebrities.

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The partnership followed LVMH’s earlier association with Beyoncé’s husband, Jay-Z, through its investment in the Armand de Brignac champagne brand.

With the latest deal, Beyoncé assumes complete ownership and control of the SirDavis whisky brand.

(Inputs from Reuters)

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