JustWatch Releases Q1 2025 Streaming Market Share Report for India

JustWatch Releases Q1 2025 Streaming Market Share Report for India

Dil Bar Irshad | April 22, 2025 | 10:55 PM IST | Entertainment, India | Follow on Google News

JustWatch Releases Q1 2025 Streaming Market Share Report for India

JustWatch, the world’s largest streaming guide, has released its latest report on SVOD market share developments in India for Q1 2025.

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Drawing from user behavior across JustWatch’s platform, the data highlights significant trends in the country’s competitive streaming space.

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SVOD Market Shares in Q1 2025

In the first quarter of 2025, JioHotstar reclaimed the top position in India’s streaming landscape
with 26% market share, edging out Prime Video, which followed closely at 24%. Netflix came in
third at 17%, while Apple TV+ (12%) and ZEE5 (11%) rounded out the top five.

Together, these five platforms captured a commanding 90% of total viewer demand.

Market Share Development: January–March 2025 Q1 saw continued competition among major providers. Netflix led the quarter with a 2% gain in market share, marking a strong start to the year. Prime Video and Apple TV+ each grew by 1%, while ZEE5 and Sony Liv maintained their positions without change.

Year-over-Year Comparison: Q1 2024 → Q1 2025

Compared to the same period last year, the Indian streaming market shows signs of intensifying competition:
● JioHotstar improved its share by 3 percentage points year-over-year, regaining the lead it temporarily
lost to Prime Video at the end of 2024.
● Netflix grew by 1%, building on a steady upward trend observed throughout 2024.
● Prime Video, though still strong, ended up flat compared to Q1 2024 after peaking mid-year.
● ZEE5 held stable at 11%, while Apple TV+ increased slightly from 11% to 12%.
● JioCinema and Sony Liv both saw minor declines in market share compared to their higher positions
in early 2024.

Methodology Used

JustWatch’s market share data is based on the streaming preferences of over 60 million monthly users worldwide. In India, user activity — such as searching for titles, filtering by platforms, adding to watchlists, and clicking out to streaming services — determines the platform-level interest reflected in this report.

About JustWatch

JustWatch is the world’s largest streaming guide with more than 60 million monthly users across 140 countries in one place movies, TV series, and sporting events from hundreds of streaming platforms worldwide including Amazon Prime Video, Netflix, Disney Plus, Apple TV+, Hulu, and many others, making it easy to find out where you can legally stream them.

JustWatch is headquartered in Berlin, Germany, with offices in New York, Los Angeles, Paris, Munich, and
London. It employs more than 200 people.

Dil Bar Irshad

Dil Bar Irshad is a seasoned journalist, hails from Jammu Kashmir's Doda, covers political, social, business stories, index stories.