JioCinema Leads India’s Streaming Market in Q2 2025, Netflix Shows Growth Momentum

JioCinema Leads India’s Streaming Market in Q2 2025, Netflix Shows Growth Momentum

New Delhi, September 5, 2025 — India’s streaming landscape continues to evolve rapidly, with JioCinema (25%) retaining its lead in market share for Q2 2025, according to the latest JustWatch streaming charts. Amazon Prime Video (23%) and Netflix (19%) followed closely, while Apple TV+ secured the fourth position at 14%.

The data, measured from April to June 2025, highlights shifting viewer preferences in India’s highly competitive subscription video-on-demand (SVOD) sector.

Key Market Insights: As per Streaming Charts of Justwatch

JioCinema on Top: Despite a slight dip in early Q2, JioCinema maintained a commanding 25% share, largely attributed to its exclusive sports rights and Bollywood content.

Prime Video Steady: Amazon Prime Video held 23%, benefiting from regional language productions and global content releases.

Netflix Rising: Netflix witnessed consistent growth, climbing to 19%, reflecting the platform’s investment in Indian originals and localized pricing strategies.

Apple TV+ Gains Ground: With 14% market share, Apple TV+ continues to expand its footprint, leveraging premium international titles and selective Indian collaborations.

Regional Players: ZEE5 (10%) and Sony LIV (5%) maintained their positions, catering to niche audiences with regional content and live sports.

Market Share Trends (Jan–Jun 2025):

The six-month trend data shows Netflix gaining momentum, rising steadily from January through June. In contrast, JioCinema and Prime Video showed marginal declines, suggesting increasing competition. Apple TV+ also displayed gradual improvement, while regional platforms like ZEE5 and Sony LIV remained relatively stable.

Industry Outlook:

Analysts suggest that the second half of 2025 will intensify competition as platforms push for deeper regional penetration and invest in original programming. With India’s digital video market projected to grow exponentially, the streaming wars are expected to further reshape the entertainment industry.