Ground Up Launches “How She Gets There” Campaign Celebrating Modern Motherhood In Motion

Ground Up Launches “How She Gets There” Campaign Celebrating Modern Motherhood In Motion

New York, NY, May 8th— Ground Up, the premiere footwear destination for adults and children, is celebrating Mother’s Day with the launch of its UP Lifestyle campaign; How She Gets There, because motherhood never slows down. The brand is offering 20% off all UP Lifestyle products throughout May, making it easier than ever to gift Mom shoes designed to move with her.

Influencer collaborators Brianne Manz (@strollerinthecity) and Mai Nguyen (@yellomai) bring the story to life, offering an authentic perspective on style, movement, and motherhood. Created to drive renewed brand awareness, the campaign connects with a generation redefining what motherhood looks like today
The initiative marks a continued evolution for the UP Lifestyle brand, centering onversatility, ease and the families who are constantly in motion. As part of theGround Up’s broader vision, the campaign reflects a commitment to creatingproducts that meet the pace of real life while strengthening UP Lifestyle’s presencein the market.
To celebrate, Ground Up is offering 20% off all UP Lifestyle styles throughout Maywith code MOTHERSDAY20. Shop the exclusive collection only atgroundupshop.com/pages/up-lifestyleFor samples and or additional information, please feel free to reach out to Maxie at maxie@michelemariepr.com

About Ground Up:Ground Up’s brand mission is to inspire self-expression and creativity. With the ability to tap into different markets and price points, Ground Up meets the needs of every fan.

The footwear we create allows fans to pair the characters they love with brands they trust.