Google’s AI-Powered Search Generative Experience may be available behind paywall: Reports

Google's AI-Powered Search Generative Experience may be available/Pexels

VoM News Desk | April 6, 2024 | 04:40 PM IST | Tech, Technology | Follow on Google News

Google’s AI-Powered Search Generative Experience may be available behind paywall: Reports

Google’s AI-Powered Search Generative Experience may be available behind paywall: Reports

Google is reportedly considering placing its AI-driven search features, known as Search Generative Experience (SGE), behind a paywall, diverging from its traditional ad-supported model. Initially introduced as Snapshots, offering concise search summaries, Google is now exploring monetization avenues for this feature.

According to sources cited by the Financial Times, Google might implement a subscription-based model for accessing SGE, potentially bundled with its Gemini Advanced subscription or offered as a standalone service. This shift reflects Google’s efforts to explore new revenue streams beyond its ad-driven business model.

The move is strategic, aiming to balance the needs of advertisers and website publishers. By segregating premium AI features into a separate tier, Google aims to mitigate potential losses in ad revenue while ensuring publishers maintain traffic from traditional search rankings. Ultimately, this shift underscores Google’s commitment to leveraging AI innovation while navigating complex revenue dynamics in the search ecosystem.

© 2024 Financial Times

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