2023s AI Smartphone Race: Google and Samsung Lead, OnePlus Focuses on Hardware

2023s AI Smartphone Race: Google and Samsung Lead, OnePlus Focuses on Hardware

Asif Iqbal | February 3, 2024 | 06:13 PM IST | Mobiles, Tech | Follow on Google News

2023s AI Smartphone Race: Google and Samsung Lead, OnePlus Focuses on Hardware

2023s AI Smartphone Race: Google and Samsung Lead, OnePlus Focuses on Hardware

In 2023, Google ushered in a wave of AI-enabled features for its Pixel smartphones, and Samsung continued this trend at the beginning of 2024 with the Galaxy S24 series, placing a significant emphasis on AI features reminiscent of Google’s offerings. However, other players in the Android arena are still striving to catch up or are somewhat tardy to the AI-focused developments. Despite the prevalent use of AI in camera image processing for years, brands such as Vivo, Oppo, and OnePlus have yet to fully embrace and promote AI as a fundamental feature enhancing their software and overall smartphone experience.

OnePlus falls into the latter category, as the OnePlus 12, released this year, doesn’t boast any groundbreaking AI features. Instead, the company adheres to the conventional formula, concentrating on enhancing hardware. This approach aligns with my observations from the Pixel 8 Pro review, suggesting that prioritizing hardware improvements is a sensible strategy. Having spent several days with the OnePlus 12, I emerged quite impressed with its performance.

The package includes a 100W charger, a Type-A to Type-C charging cable, and a soft, matte-finished silicon case. The phone’s aesthetics are captivating, especially in the new Flowy Emerald finish provided for this review. The rear panel, adorned with flowing lines and a pleasant texture, adds to the overall appeal. Noteworthy is the camera layout, which exudes elegance, resembling the dial of a traditional timepiece.

Asif Iqbal

Asif Iqbal is a seasoned news writer with a passion for delivering the latest updates to the public. Currently serving as the senior writer at VoM News, a prominent news outlet known for its comprehensive coverage of diverse topics, Asif has established himself as a reliable source of information. With a keen eye for detail and a knack for storytelling, he consistently provides readers with well-crafted articles that cover a wide range of news categories. His dedication to journalistic integrity and his commitment to staying ahead of the news curve make him an invaluable asset to Vom News, ensuring that readers are always well-informed on the issues that matter most. You can find his work and stay updated on current events by visiting vomnews.in.